Source: SupermarketNews.com
Winn-Dixie plans to become more promotional in an effort to drive the top line after a fourth quarter that included a 5.2% decline in identical-store sales.
According to Peter Lynch, chairman and chief executive officer, “We made the decision in the fourth quarter not to chase sales, and I think that hurt us a little bit. What he have done is take a strategic look at a few departments and while we don’t plan to over-promote, we think we can jump-start sales.”
He said sales trends during the first eight weeks of the first quarter “have significantly improved, and we have additional sales initiatives we’re implementing to build on the improvement so far.”
